Creative Leadership Without the Full-Time Hire
I embed within your brand or team to deliver strategic creative direction, systems, and quality control — so you can focus on building your business.
Fractional Creative Director
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Creative Strategy
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Brand Consistency
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Fractional Creative Director · · Creative Strategy · Brand Consistency ·
You already have ideas, content, and energy. But the kind of creative direction that actually moves the needle can feel chaotic or inconsistent. I help remove those bottlenecks by bringing clarity, systems, and high-level leadership to your organization.
What typically slows down creative teams
Common Issues:
✗ Inconsistent creative quality
✗ Too many moving pieces(vendors, freelancers, designers)
✗ Weak or missing creative systems
✗ Poor process for scaling or approving work
My Solution:
✔ Team support + management
✔ Creative direction embedded into every project
✔ Systems & process for consistency
✔ Strategic support that frees you to focus on growth
What I Do Best
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I lead the vision, vet ideas, and guide creative work so every deliverable feels on-brand and high quality.
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I build and optimize creative systems, team alignment, and workflows so your creative engine scales efficiently.
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Every concept, piece of content, and campaign gets strategic review so your brand voice stays cohesive across channels.
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From asset libraries to feedback loops, I design the systems that turn creativity into reliable, repeatable output.
01 — Book a Call
We spend 30 minutes talking through what's not working, what you're trying to build, and what kind of support would actually make a difference.
How It Works
02 — Align on Strategy
Together we map your creative priorities, define what on-brand looks like, and agree on where to focus first.
03 — Lead & Oversee
I step in as your creative partner — giving feedback on live work, directing your team, and keeping quality high across every output.
04 — Refine & Scale
We review what's working, double down on it, and build the systems that let your creative output grow without losing consistency.
Who I Am
I'm Andrew Godfrey, a creative director with 10+ years building brands, leading creative teams, and shipping work that goes above the initial ask. I’ve worked with brands in health & wellness, food and beverage, retail, sports, entertainment, automotive, finance, and energy.
I started offering fractional engagements because I kept watching good brands plateau — not for lack of talent, but for lack of creative leadership. I have come across so many teams don't need a full-time hire. They need someone senior who can see the whole picture, set the direction, and hold the standard.
That's what I do.
PRICING
Designed for long-term partnership, embedded leadership, and elevated creative clarity.
Tier 1
Creative Advisor
For brands and agencies that want strategic clarity and high-standard creative—without managing every detail.
Starting at $2,800/mo
Features included:
✔ Strategic direction & feedback on live work
✔ Quarterly brand alignment + auditing sessions
✔ Content coaching and refinement
✔ Light systems guidance (templates, guidelines)
✔ Slack access for async feedback + reviews
Perfect for founders, early-stage teams, and growing creative departments.Popular
Tier 2
Fractional Creative Lead
For teams scaling creative across channels, needing consistency, quality control, and better creative systems.
Starting at $4,800/mo
Features included:
✔ Bi-weekly creative strategy calls
✔ Brand consistency + quality governance
✔ Team or freelancer oversight and direction
✔ Systems, workflows & asset organization
✔ Dedicated Slack workspace for async reviews
✔ Hiring support for creative talent
Ideal for small to mid-sized teams ready to level up from reactive content to strategic creative.Tier 1
Fractional Creative Director
Embedded creative leadership for teams running major campaigns, product launches, or fast-scaling content operations.
Starting at $8,500/mo
Features included:
✔ Full creative oversight + leadership integration
✔ Weekly team leadership sessions
✔ Creative systems buildout & management
✔ Hiring, onboarding & mentoring internal talent
✔ Unlimited async feedback via Slack / Loom
✔ Alignment with marketing, CMO, and leadership teams
Best for brands that need a true creative leader—without the full-time executive cost.Want to see if this could be a good fit for your organization?
We spend 30 minutes talking about your creative, where it's breaking down, and what it would take to fix it. If there's a fit, great. If not, you'll still walk away with a clearer picture of what you need.